Privacy policy

Who we are

EveryLead connects UK homeowners who want work done (driveways, heating and similar home-improvement jobs) with approved local installers. Homeowners send us an enquiry through one of our web pages, we check it, and we pass it to one installer who covers their area. Installers pay us per enquiry.

EveryLead is a trading name of Team Culture Limited, registered in England and Wales (company no. 15419831), registered office: 213 Liverpool Road North, Liverpool, L31 2HH. Team Culture Limited is the controller of the personal data described on this page for the purposes of UK data protection law (UK GDPR and the Data Protection Act 2018).

You can reach us about anything on this page at charlie@everylead.co.uk.

If you send us an enquiry (homeowners)

What we collect: your name, mobile number, email address (if you give one), postcode, the job you want done, whether you own the property, when you are hoping to get it done, and anything you write in the description box. We also store the exact consent wording you agreed to and when you agreed to it, the advert or campaign that brought you to us (for example UTM tags and, if you clicked a Facebook or Instagram ad, Meta's click identifier), and the text messages you exchange with us.

Checking your enquiry: we run some automatic checks (for example, that the postcode is in an area we cover and that you own the property or have the owner's permission). Shortly after you submit, you will get a text from our automated SMS assistant. It says plainly that it is automated and not a person. It asks a few short questions about the job, and anything it cannot settle goes to a person. A member of our team may also phone you to confirm the details. If you think an automatic decision about your enquiry is wrong, email us and a person will look at it again.

Passing your details on: once your enquiry is checked, we pass your name, mobile, email, postcode, job details and description to ONE approved local installer who covers your area, so they can contact you by phone, text or email about the job. That is what you agree to when you tick the box on our form. We do not sell your details to a list of firms. If the installer cannot take the job or does not get in touch, we may pass it to a different approved installer instead, but only one installer holds your enquiry at a time. Once an installer has your details they are responsible for how they use them.

If the installer rings you and cannot get through: installers call from a phone number we provide. We receive the status and length of that call (not a recording) so we can tell whether you have been reached, and if the call was missed we may send you one text on the installer's behalf so you can arrange a better time.

Follow-up texts: if you told us you are still researching, or we could not reach you, we may send you up to three short follow-up texts over roughly a month asking whether you still want quotes. If you reply YES, we look at your enquiry again. If you do not reply, we stop.

Opting out: reply STOP to any of our texts and we will not text you again, about this enquiry or any other. We keep your number on an opt-out list for exactly that reason. You can also email us at any time to ask us to remove you.

Lawful basis: passing your enquiry to an installer is based on your consent, which you can withdraw at any time. Checking your enquiry, the SMS assistant, the missed-call text and follow-up texts are based on our legitimate interests in handling the enquiry you asked us to handle, and they are service messages about that enquiry, not marketing. We never send you marketing about other products.

Cookies and advertising measurement

Our public pages show a cookie banner. The Meta (Facebook) pixel is only loaded if you press Accept. If you press No thanks, or ignore the banner, it is never loaded. Your choice is saved in your own browser so we don't ask again.

Separately, when an enquiry has been checked, and again when an installer pays for it, our server tells Meta that a conversion happened through Meta's Conversions API. This is how we measure which adverts produce real enquiries. It does not use cookies, so it is not controlled by the cookie banner. We never send Meta your raw phone number or email: they are converted into a one-way hash (SHA-256) first, alongside Meta's own click identifier if you arrived from one of their ads. This is based on our legitimate interests in measuring our advertising, and you can object by emailing us.

If you are an installer (buyers)

What we collect: your company name, contact name, mobile number and email address, the areas and job types you cover, your Gas Safe registration number where the work requires one, your credit balance and a record of the enquiries delivered to you, credits and top-ups, and any notes we keep about our dealings with you. Card payments for credit top-ups are taken by Stripe on its own payment page; we keep the payment references and status Stripe gives us, never your card details.

Why: to run your account, deliver enquiries to you by text and email, take payment, send you account and low-credit notices, and deal with any disputes. The lawful basis is the contract between us, plus our legal obligations to keep financial records.

If we contact your business (sales prospects)

To find installers to work with, we keep a list of UK trade businesses. It holds business contact information from public sources: the firm's name, phone number, website, address and review rating from Google Places, company number and the names of active directors from Companies House, published company accounts information from Companies House, a business email address the firm publishes on its own website and, where enabled, company information from Apollo.io. We add notes about our calls and conversations with the business.

We use it to contact businesses by phone and email about becoming an installer on our platform. The lawful basis is our legitimate interests in business-to-business outreach. We only look up email addresses for limited companies, and only ones they publish themselves. If you ask us to stop contacting you we mark your record do-not-contact and stop, or delete it if you ask.

Who we share it with

Passing a homeowner's enquiry to one installer, as described above, is the service installers pay us for. Beyond that we don't sell or share personal data, and it is only handled by suppliers who process it on our instructions: Twilio (sending and receiving text messages and call status), Resend (sending email, including enquiry details to installers), Anthropic (the AI model that powers the SMS assistant and helps us summarise sales call notes), Vercel (website hosting), Supabase (our database, hosted in the EU), Stripe (card payments from installers) and Meta (advertising measurement, as described above).

Some of these suppliers are based in, or process data in, the United States. Where personal data leaves the UK we rely on the safeguards UK law requires, such as the UK Extension to the EU-US Data Privacy Framework or the UK's approved international data transfer clauses.

Beyond that, data only leaves us if the law requires it.

How long we keep it

We review what we hold regularly, and deletion is currently done by us rather than automatically. Our policy is:

Homeowner enquiries and text conversations: kept for up to 24 months after the enquiry, so we can handle disputes and replacement claims from installers and answer questions from you, then deleted or anonymised. Deleted sooner if you ask, unless we need to keep something to deal with a live dispute.

Opt-out list: your mobile number is kept for as long as we send texts at all, because deleting it would stop us honouring your STOP.

Installer accounts: kept while the account is open, then for six years after it closes, because financial and tax records must be kept that long.

Sales prospects: kept while the business is a realistic prospect. A do-not-contact marker is kept so we don't contact a firm that asked us not to.

Your rights

You can ask for a copy of the data we hold about you (access), ask us to correct it, ask us to delete it (erasure), object to how we use it, or withdraw your consent. Email charlie@everylead.co.uk and we'll deal with it promptly, and within one month at the latest. No forms, no fuss.

If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk. We'd appreciate the chance to put it right first, but that's your call.

Security

Data is held with the suppliers above and encrypted in transit. Access to our admin tools is password-protected and limited to the people who need it to run the service, which, being honest, is a very small team.